What is your why?

To be honest, I’ve been asked that question more times than I can count, and I’ve never really been able to pinpoint a “good enough” answer.

When I started the Be All The Things Scholarship in 2017, my only goal was to help make the life of a female, non-traditional student a little bit easier. But when my mom passed away earlier this year, it all of a sudden clicked. This was all for her.

Thuy Luu, aka My Mom, was a refugee of the Vietnam War and came to the US in 1975. At just 20 years old, she arrived on American soil with a small box of belongings and hope at starting a brand new life. She learned to speak English, got into college, and graduated with her Bachelors Degree from Moorhead State University in 5 short years. She was every bit the definition of a non-traditional student. For all the hardships that she endured, she always instilled in me the importance of being happy with what you have, and giving back to the community in which you live.

SHE is my WHY. And her legacy lives on. 



Assembly has created the  Be All The Things Scholarship, an annual Scholarship in partnership with University of Wisconsin - Stevens Point. Our goal is to aid a deserving woman in pursuing a higher education to improve her life + the lives of others in our community.


be all the things // our annual scholarship


Our scholarship recipient will meet the following criteria:

  • A woman currently residing in Portage County

  • Must be a Non-Traditional student (female, undergraduate degree-seeking student 25 years of age or older - a demographic of students who are in need of scholarship opportunities)

100% of the proceeds from sales of Be All The Things products goes towards our scholarship and its funding. Because each product is specifically designed with this campaign in mind, our supplies are limited.